Save the date! Sony will be announcing a new camera next week, and promises that it will enable you to "capture more of your world", so you might want to mark this one down in your diary.
Sony announced that the announcement will take place on 07 July at 10:00 EDT / 15:00 BST / 19:00 AEST, but unsurprisingly shared little else in the way of details – aside from the rather abstract image above.
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"Get ready to capture more of your world," teased the manufacturer on the Alpha Universe website. "A new Sony camera announcement is coming on July 7, 2021 at 10:00 AM Eastern Time / 7:00 AM Pacific Time. Stay tuned to alphauniverse.com for all of the details."
At the same time, the manufacturer launched a holding page on YouTube that will live stream the announcement when it takes place. Speculation (slash wishful thinking) among the early commenters spans everything from the Sony A7 IV to a Sony A1 II. Yes, some people already want a new version of the Sony A1 that was only announced less than five months ago!
Obviously an A7 IV is a far more likely candidate than an A1 II, as the venerable Sony A7 III is very much due a replacement having been launched back in 2018 – and there have certainly been a lot of rumors flying about that camera.
Still, wishful thinking aside, what can we glean from this pre-announcement announcement? B&H has launched a holding / pre-order page, where the new camera is listed as "Sony Alpha Camera" and "Sony New Camera #BeAlpha". So if there was any doubt, it does appear that this will be a part of the Alpha system.
Stay tuned next week as we'll be bringing you live coverage of the announcement as it happens!
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Sony is announcing a new camera next week - Digital Camera World
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