Nikon’s latest management report is available both as a PDF slideshow deck (opens in new tab) and a video presentation (opens in new tab). Much of it is around Nikon’s medical and industrial business, but there are tantalizing glimpses into its camera plans too.
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One of the tastier snippets is Nikon’s plan to offer 50 Z-mount lenses by 2030. There’s no detail on specific lenses here, just the broad intention. We can’t tell you how many there might be for Nikon DX format cameras, but we’ve already had a good old moan about the lack of DX lenses for the Nikon Z50 and Z fc.
Interestingly, Nikon uses the phrase ‘lens attach rate’. It wants a 2+ lens attach rate by 2030, which means it wants more people to buy more lenses for their Z-mount cameras.
Sadly, there’s no mention of Nikon DSLRs, so we must assume that they don’t figure in Nikon’s future plans. It’s also significant that Nikon sees the most growth in higher-value products for enthusiasts and professionals, which confirms our view that camera makers are steadily pulling away from the whole beginner market.
The report also says that Nikon intends to “Deploy advanced features from the Nikon Z9 across the lineup”. Hopefully we will soon see faster frame rates, higher-res video and more advanced AF migrating downwards into Nikon’s more affordable mid-range models.
Digital Camera World readers will know that Nikon doesn’t just make cameras and lenses, it also makes some of the best binoculars, astronomical telescopes and – especially for golf nuts – the best laser range finders.
Nikon’s report also highlights a shift away from simple product manufacturing towards more integrated ‘value’ solutions designed to meet people’s social and creative needs. If that sounds like a lot of corporate waffle, there is a specific mention of Nikon’s plans to develop its role in the “creator economy”, which is a good description of a major shift in the whole photography industry. If you haven’t noticed it, that’s because you’re not looking properly!
It’s good to see Nikon forging ahead with bold new plans for the future. It’ll be even better when we get those 50 lenses. Right now there are 27 Nikkor lenses in the line-up, so there are some busy and exciting times ahead. Be sure to keep checking back to see our latest Nikon Z lens roadmap…
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50+ Nikon Z lenses by 2025! This and more, from Nikon's latest management report… - Digital Camera World
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