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Tuesday, May 24, 2022

Meet the ALEXA 35: Full Camera Brochure has Leaked - YMCinema Magazine

The brochure of the super-anticipated new camera from ARRI has leaked. Named ALEXA 35, this new technological marvel owns 17-stops of dynamic range, a whole newly developed 4.6 K sensor, and a new color science called REVEAL. Now it’s time to count the movies that will be shot on this beast. Full details are below. 

ALEXA 35. Picture: ARRI
ALEXA 35. Picture: ARRI

The new camera from ARRI is called the ALEXA 35, and according to ARRI, this 4K Super 35 camera will elevate digital cinematography to unprecedented heights. As stated n the leaked brochure; “ARRI’s first new sensor for 12 years builds on the evolution of the ALEXA family over that period, delivering 2.5 stops more dynamic range, film-like highlight handling, better low light performance, and richer colors”. Furthermore, the new REVEAL Color Science takes full advantage of the sensor’s image quality and provides a fast, simple workflow, while ARRI Textures enhance in-camera creative control. ARRI states that: “Easy operation, robust build quality, new electronic accessories, and a completely new mechanical support system round out the ALEXA 35 platform”. These are the main highlights as described in the ALEXA 35 brochure:

ARRI ALEXA 35. Picture: ARRI
ARRI ALEXA 35. Picture: ARRI

ALEXA 35 measures at 17 stops of dynamic range (exposure latitude), far more than any other digital cinema camera. Filmmakers gain 1.5 stops in the highlights and a stop in the shadows over previous ALEXA cameras while retaining the naturalistic, film-like highlight roll-off. Sophisticated stray-light suppression ensures that the full character and contrast range of each lens is captured. Together, the increased dynamic range and stray light control make it easier to handle any lighting conditions on set, increase flexibility in post, and provide the best possible source for HDR (High Dynamic Range) projects. Now, we know ARRI. These 17 stops are not ‘marketing stops’, so expect stunning imagery with maximum details.

ALEXA 35 - Screengrab. Picture: ARRI
ALEXA 35 – Screengrab. Picture: ARRI
ALEXA 35 - Screengrab. Picture: ARRI
ALEXA 35 – Screengrab. Picture: ARRI

ARRI defines the ALEXA 35 as a “High ISO” camera. An optional Enhanced Sensitivity Mode can be applied to settings between EI 2560 and EI 6400, producing an even cleaner image in low light. This exceptional sensitivity, combined with the wider dynamic range and truer contrast, allows ALEXA 35 to capture the most delicate nuances of light and shadow in a wider range of shooting situations. Filmmakers can work with available light in real locations, safe in the knowledge that even at extreme ISO values, any noise will have a pleasingly film-like structure.

The ALEXA 35. Picture: ARRI
The ALEXA 35. Picture: ARRI

Introduced alongside the ALEXA 35 is REVEAL Color Science, which is the collective name for a suite of image processing steps that, along with the new sensor, help the camera to record more accurate colors with subtler tonal variations. Skin tones of all types and colors are rendered in a flattering, lifelike way. Highly saturated colors such as those in neon signs or car brake lights are captured with incredible realism, as are typically challenging colors like cyan, burgundy, and pastel shades. Overall, the true-to-life color fidelity and amazing sensor resolving power make for beautiful, immersive images. That’s how ARRI defines its new color science implemented in the ALEXA 35.

ALEXA 35.. REVEAL color science. Picture: ARRI
ALEXA 35.. REVEAL color science. Picture: ARRI

ARRI Textures provide a new and unique way for cinematographers to exert greater creative control on the set. A texture defines the amount and character of grain in an image, as well as the amount of contrast at different levels of detail, perceived by the viewer as sharpness. Previous ALEXA cameras were pre-programmed with a default texture. Still, with ALEXA 35 you can choose from an evolving menu of custom ARRI Textures, either to suit a specific shooting environment or to hone your look. This allows you to fundamentally alter the way the camera records images, much like selecting a film stock.

ALEXA 35. Picture: ARRI
ALEXA 35. Picture: ARRI

With its Super 35 4:3 native 4K sensor, ALEXA 35 can be used with the vast global inventory of existing lenses—modern and vintage, anamorphic and spherical, Super 35 and large format. Filmmakers wanting to shoot with ARRI cameras while having 4K mandates now have an immeasurably broader lens choice. A total of 19 recording formats, incorporating efficient in-camera downsampling and anamorphic de-squeezing, allow productions to optimize data rate, resolution, and other parameters, based on their individual needs. Mixed Reality Productions (MRP) will benefit from the camera’s ability to record lens metadata in all common standards and output real-time streaming metadata to ARRI’s Live Link Metadata Plug-in for Unreal Engine.

ALEXA 35 recording formats. Picture: ARRI
ALEXA 35 recording formats. Picture: ARRI

ARRI’s discussions with filmmakers and careful review of the image pipeline have led to significant image quality enhancements and a faster, easier workflow. REVEAL Color Science is a suite of new image processing steps used by ALEXA 35 internally and also available through leading third-party postproduction tools for ARRIRAW processing. It includes an improved debayering algorithm for cleaner compositing, a new color engine for more accurate color reproduction, a new wide gamut native color space for faster grading, new LogC4 encoding to contain the increased dynamic range, and new LogC4 LUTs (Look Up Tables) for enriched color fidelity.

ALEXA 35.. REVEAL color science. Picture: ARRI
ALEXA 35. REVEAL color science. Picture: ARRI

ARRI emphasizes that the ALEXA 35 is the smallest fully-featured ARRI production camera ever, packing the features and processing power of a larger ALEXA into a Mini-sized body. Crews will be intuitively familiar with the simple menu structure; support for 1TB and 2TB Codex Compact Drives; and MVF-2 viewfinder, now with HDR. Fast and easy operation is assured through usability improvements such as a new left-side display and additional user buttons. Temperature resistant, splash and dust-proof, and conceived with future hardware and software updates in mind, “ALEXA 35 is the best A-camera, B-camera, and drone or gimbal camera on the market, all rolled into one” ARRI adds. 

The ALEXA 35. Picture: ARRI
The ALEXA 35. Picture: ARRI

ARRI has crafted a new line of bespoke ALEXA 35 accessories that expand the camera’s capabilities and ensure maximum speed and versatility on set. Closely integrated electronic accessories o er additional power outputs or extended audio features. A completely new set of mechanical support items provides flexible options for any situation, scaling quickly and easily from a small and lightweight setup to a full-blown production configuration. ALEXA 35 is available in sales sets that group together components suitable for different shooting styles and production types, with further accessories and system options facilitating countless setups.

ARRI ALEXA 35. Picture: ARRI
ARRI ALEXA 35. Picture: ARRI
ALEXA 35. Accessories. Picture: ARRI
ALEXA 35. Accessories. Picture: ARRI (click the image to enlarge). 

ALEXA 35 utilizes the B-Mount battery interface, an open industry standard endorsed by ARRI and the wider industry. Providing high-capacity 24 V power, but also able to support 12 V, B-Mount offers more efficiency and improved data communication over previous systems. Cross-compatible with the camera, lighting, and stabilizer equipment from manufacturers worldwide, it enables productions to streamline their power requirements.

ARRI ALEXA 35. Picture: ARRI
ARRI ALEXA 35. Picture: ARRI

Here’re the full specifications of the ALEXA 35. Click to view the slides in full resolution: 

ALEXA 35. Specifications. Picture: ARRI
ALEXA 35. Specifications. Picture: ARRI
ALEXA 35. Specifications. Picture: ARRI
ALEXA 35. Specifications. Picture: ARRI

We, the modern filmmakers can learn a thing or two from the ALEXA 35. First, the resolution is not such an important factor. Second, a large format is not the holy grail. Although we haven’t seen sample videos (besides the screen grabs in the brochure), we’re pretty sure that the imagery is top-notch. ‘Real’ 17 stops, a new meticulously developed color science, and a precise sensor that can be defined as an art-form will make the ALEXA 35 very popular among high-end productions. The only thing that was not leaked is the price. However, expect a price tag very similar to the Mini LF. So you’ll have to choose: Image quality or large format cinematography. To sum it up, notice how many times the two combined words ‘film-like’ are being mentioned in the brochure. That’s a proof that ARRI still believes that film cameras are the best. And the most challenging mission is to make a digital camera that is armed with technological manipulation in order to output celluloid-like imagery. What are your thoughts about the ALEXA 35? Throw them here.

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Meet the ALEXA 35: Full Camera Brochure has Leaked - YMCinema Magazine
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