The creative design giant is going “all-in” on generative AI with a new set of generative AI tools in Adobe Illustrator.
Designers and marketers can now use generative AI to change colors, themes and fonts of graphics in Adobe Illustrator through text prompts, Adobe announced Tuesday. The announcement comes as Adobe pushes forward in its plan to integrate a range of generative AI features into its flagship design products.
Dubbed Generative Recolor, the tool, which aims to help users refresh colors and fonts of a design quickly, is the latest addition to Adobe’s cluster of generative AI tools and models under the umbrella of Firefly. In late May, the software giant rolled out a feature called “Generative Fill” in Photoshop that let users zoom out from an image and let generative AI fill in what lays beyond. Users have since used the feature to expand popular memes and edit a selfie to look like the subject of the image was in a hospital.
“We actually think that all content will be in some shape or form, edited through generative fashions in the near future,” Alexandru Costin, vice president of generative AI at Adobe, told Forbes.
Generative Recolor is available in beta in Adobe Illustrator, software that is mostly used to create logos, posters, packaging for products, websites and apparel designs. Brands like Coca Cola and Land Rover use Adobe Illustrator to creates vector graphics— images that can be resized to be as large or small without a loss in quality of the image.
Through descriptive prompts like “peaceful pastels,” “neon pop” and “fall foliage” designers can create variations of color palettes for seasonal marketing and advertising, Costin says. Based on textual prompts, Generative Recolor uses Firefly to generate a rendering of a scene or a theme. Then, it extracts the color palettes from that image and applies it to the user’s graphic, recoloring it based on the mood or theme a user requests.
Adobe users have created almost 200 million images in total using Adobe’s text-to-image AI tool since March. Responding to increased interest from consumers Adobe recently announced its plans to bring its generative AI capabilities to enterprises. A number of artists and Adobe stock contributors have expressed concerns about their work being used to train Adobe’s generative AI model without their explicit permission and the lack of transparency about how public domain images are used.
Adobe’s domestic AI model, Firefly, is trained on public domain images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos from Adobe Stock. Adobe Stock is the result of a $800 million acquisition of Fotolia, a French marketplace for stock photos.
But, Adobe remains confident that Firefly is well-suited for commercial use. To that end, Adobe officials have said that the company will compensate enterprise customers for any legal bills if they are sued for copyright infringement.
Costin says hundreds of Adobe researchers are working on improving the quality of their AI model, Firefly, so that it can generate images with more details and higher resolution. Adobe is also working to develop models for video and 3D generation and plans to continue adding data from Adobe Stock to expand its inventory and data catalog, Costin says. “Creatives are not going to be replaced by AI,” he says. “They are going to be competing with creatives using AI.”
Adobe Announces 'Generative Recolor' AI Feature For Adobe Illustrator - Forbes
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